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Dr. Vivek Velamuri

Vivek Velamuri's picture

Vivek Velamuri graduated from HHL – Leipzig Graduate School of Management with a Masters in Business Administration in 2006. Prior to that, Vivek worked for 5 years in various industries in Europe and India. He also was an active member of AIESEC in India and Austria for many years and served as Vice-President of AIESEC in Austria. Prior to joining the Friedrich-Alexander University (FAU) Erlangen-Nuremberg as a Research Associate, he worked as a Research Fellow at the Center for Leading Innovation and Cooperation (CLIC) at HHL - Leipzig Graduate School of Management

Publications

03. Journal Papers

Velamuri, V. K., Neyer, A. - K., & Möslein, K. M. 2011. Hybrid Value Creation: A systematic review of an evolving research area. Journal für Betriebswirtschaft (JfB), 61(1): 3-35.

04. Conference Papers

Velamuri, V. K., Neyer, A. - K., & Möslein, K. M. 2010. Hybrid value creation: Understanding the value creating attributes. In Schumann, M., Kolbe, L. M., Breitner, M. H., & Frerichs, A. (Eds.), Multikonferenz Wirtschaftsinformatik (MKWI) 2010: 399-400. Goettingen, Germany.
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Velamuri, V. K., Neyer, A. - K., & Möslein, K. M. 2008. Hybrid Value Creation as Innovation Strategy. 8th Annual Conference of the European Academy of Management (EURAM) 2008. Ljubljana, Slovenia.
Velamuri, V. K., Neyer, A. - K., & Möslein, K. M. 2008. What influences the design of hybrid products? Lessons learned from the preventive health-care industry. 15th International Product Development Management (IPDM) Conference. Hamburg, Germany.

07. Book Chapters

Möslein, K. M., Adamczyk, S., & Velamuri, V. K. 2010. Wertschaffende Eigenschaften und Kategorien hybrider Wertschöpfung. In Leimeister, J. M., Krcmar, H., Halle, M., & Möslein, K. M. (Eds.), Hybride Wertschöpfung in der Gesundheitsförderung: 19–44. Lohmar: Eul.
Möslein, K. M., & Velamuri, V. K. 2010. Competence Center hybride Wertschöpfung. In Leimeister, J. M., Krcmar, H., Halle, M., & Möslein, K. M. (Eds.), Hybride Wertschöpfung in der Gesundheitsförderung: 191–198. Lohmar: Eul.
Möslein, K. M., Velamuri, V. K., & Adamczyk, S. 2010. Fallstudien Gesundheitswirtschaft. In Leimeister, J. M., Krcmar, H., Halle, M., & Möslein, K. M. (Eds.), Hybride Wertschöpfung in der Gesundheitsförderung: 223–238. Lohmar: Eul.
Möslein, K. M., & Velamuri, V. K. 2009. Hybrid value creation as innovation strategy. In Fisch, J. H., & Roß, J. M. (Eds.), Fallstudien zum Innovationsmanagement: 485–500. Wiesbaden, Germany: Gabler.
Velamuri, V. K. 2009. Questions for those designing research. In Huff, A. S. (Ed.), Designing research for publication: 314-319. Thousand Oaks, USA: Sage.

09. Teaching and Transfer Cases

Velamuri, V. K., Ottacher, G., & Möslein, K. M. 2010. Love Gone Awry: A.T. Kearney & EDS (A). Cranfield University: European Case Clearing House (ECCH).
Velamuri, V. K., Ottacher, G., & Möslein, K. M. 2010. Love Gone Awry: A.T. Kearney & EDS (B). Cranfield University: European Case Clearing House (ECCH).
Möslein, K. M., & Velamuri, V. K. 2008. Hybrid Value Creation as Innovation Strategy: The Case of miAdidas & Samsung's miCoach. HHL Open School Case. Leipzig & Nuremberg.
Möslein, K. M., & Velamuri, V. K. 2007. New Market Entry: How to Internationalize a Web 2.0 Firm. HHL Open School Case. Leipzig.
Möslein, K. M., & Velamuri, V. K. 2007. Venture Creation in Watchmaking: The Case of A. Lange & Söhne. HHL Open School Case. Leipzig.
Möslein, K. M., Matthaei, E. E., & Velamuri, V. K. 2006. Open Innovation across Boundaries: The Case of itCampus. HHL Open School Case. Leipzig.