The Bachelor's or Master's thesis deals with new functions by which classical, stationary retail can fulfill new value-added tasks.
The thesis shows a) the current state of research (retail, service and co-creation) and b) designs a concept of how co-creation surfaces (e.g. in the form of lab surfaces) can be embedded in retail surfaces and which adjustments are necessary.
Starting point should be findings from the open innovation laboratory JOSEPHS (by Fraunhofer IIS). Based on these findings, a current concept test by Swisscom should be accompanied and evaluated.
As some cities of Switzerland are bilingual, French language skills could be of advantage.
The thesis will be supervised by Fraunhofer SCS, in collaboration with Wi1.
For further information, please contact Rebekka Schmidt at Fraunhofer SCS rebekka.schmidt [at] scs.fraunhofer.de (rebekka.schmidt[at]scs.fraunhofer.de)