As service innovation is a hot and rapidly developing topic in traditional service industries as well as in industrial contexts, this seminar is tackling service innovation, the management of service innovation and and the design of services, from both theoretical and practical perspectives. It introduces the service-dominant logic, applies service design tools, discusses servitization issues as well as service business models, technology & services.
The seminar is going to be take place on Fridays,
from 9.45 am to 11.15 am.
Seminar paper topics will be presented on May 5.
There will be a full day excursion on July 7.
A more detailed schedule will be presented in class.
The seminar starts on Friday April 28, 9.45 am, in room 3152/3.
There will be additional Q&A sessions.
Please register for the course in studon!
The registration number for mycampus is 3790-1 (Dienstleistungsinnovation);
For IIS Master students the number is 72401 – Service Innovation.