Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
| Audience | |
| Term | |
| Course Type | Lecture Excercise |
| Location | LG 0.143 |
| KickOff | 29 Apr 2010 - 11:30 |
| Time/Dates |
29 Apr 2010 (All day) 30 Apr 2010 (All day) 10 Jun 2010 (All day) 11 Jun 2010 (All day) |
| Language | English |
| Exam Type | Class participation Take home examination Presentation |
| Credit Points | 5 ECTS, 2 SWS |
| Exam ID | |
| Lecturer | Kathrin Möslein Marcus Kölling |
| StudOn | |
Contents and objectives
Services now account for over 80% of all transactions in developed economies, but typically receive much less R&D attention than products. Developing service innovations demands a clear strategy from businesses with four interlocking core elements: search, selection, implementation and evaluation of innovative concepts. If even one of these phases is not been clearly thought through, the entire innovation process is likely to collapse This course focuses on successful approaches, methods, tools and efforts to develop service innovations.
