Diffusion models can be used to describe a large variety of phenomena in many fields of research, including thermodynamics, bacteriology, linguistics and archaeology, but also innovation management. The latest publication of wi1 member Albrecht Fritzsche investigates how the models used to study innovation correspond with the approaches in other disciplines. Although nomenclature is sometimes quite different, the mathematical foundations of the diffusion models are similar to those used in ...

We use to think about innovation in terms of spaces, inside and outside a company, where different people do different things. In his latest publication, wi1 member Albrecht Fritzsche asks if this view is really helpful for gaining a better understanding of how innovation works. Drawing on evolutionary studies, he suggests that the notion of an inside and outside does not make sense any more. Fritzsche does not only ...