Co-creation in retail - case study with Swisscom

The Bachelor's or Master's thesis deals with new functions by which classical, stationary retail can fulfill new value-added tasks.
The thesis shows a) the current state of research (retail, service and co-creation) and b) designs a concept of how co-creation surfaces (e.g. in the form of lab surfaces) can be embedded in retail surfaces and which adjustments are necessary.
Starting point should be findings from the open innovation laboratory JOSEPHS (by Fraunhofer IIS). Based on these findings, a current concept test by Swisscom should be accompanied and evaluated.

Data-driven services in sports

The innovation of new, data-driven services is not limited to industrial applications. Data-driven services can also be applied in football or other types of sport to deliver new offerings to both the fan as well as the athlete. This thesis should take a closer look at some examples of data-driven services that are currently offered.

For further information, please contact martin.schymanietz [at] fau.de

Voice of the Consumer: a netnographic study on sharing services and crowdsourced mobility

Granting sustainable and economic mobility to people and companies in the peripheral regions of Germany that are affected by demographic change is one of the greater challenges for German transport policy. The mobility of people in these regions is a prerequisite for increasing the future attractiveness of employment, ensure supply and enhance quality of life. Modern approaches such as sharing services, crowdsourcing and digital data sources could serve as possible means to tackle these challenges.

Sharing services and crowdsourced mobility: An analysis of risks and potentials

It is one of the greater challenges for German transport policy to grant sustainable and economic mobility to people and companies in the peripheral regions of Germany affected by demographic change. The mobility of people in these often rural regions is a prerequisite for maintaining or increasing the future attractiveness of employment, for ensuring supplies and enhancing the quality of life. Modern approaches such as sharing services, crowdsourcing and digital data sources could serve as possible means to tackle these challenges.

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