Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Solution Selling: Capabilities for Value Creation and Value Appropriation
| Title | {Solution Selling: Capabilities for Value Creation and Value Appropriation} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2008 |
| Authors | Bonnemeier, S., Ihl, C., & Reichwald, R. |
| Conference Name | INFORMS Marketing Science Conference, 12.-14. Juni 2008 |
| Conference Location | Vancouver, Canada |
