Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Satisfaction with mass customization: the mediating role of the co-design process
| Title | {Satisfaction with mass customization: the mediating role of the co-design process} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2005 |
| Authors | Reichwald, R., Müller, M., Piller, F., & Ihl, C. |
| Conference Name | 3rd World Congress on Mass Customization and Personalization, 18.-21. September 2005 |
| Conference Location | Hong Kong, China |
