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Agarwal, N., Grottke M., & Brem A. (2015).  Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. Proceedings of the 22nd Innovation and Product Development Conference Proceedings.
Agarwal, N., Grottke M., & Brem A. (2014).  A Unified Innovation Approach To Emerging Markets: Imperatives To Play And Win The Game. 21st International Product Development Management Conference Proceedings: Innovation through engineering, business & design.