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Velamuri, V. K. (2013).  Hybrid Value Creation.
Velamuri, V. K., & Lange V. K. (2014).  Business Model Innovation in the Retail Industry: Growth by Serving the Silver Generation. International Journal of Entrepreneurship and Innovation Management. 18, 310 - 329.
Velamuri, V. K., Neyer A-K., & Möslein K. M. (2011).  Hybrid Value Creation: A systematic review of an evolving research area. Journal für Betriebswirtschaft (JfB). 61, 3-35.
Velamuri, V. K., Neyer A-K., & Möslein K. M. (2008).  Hybrid Value Creation as Innovation Strategy. 8th Annual Conference of the European Academy of Management (EURAM) 2008.
Velamuri, V. K., Neyer A-K., & Möslein K. M. (2010).  Hybrid value creation: Understanding the value creating attributes. (Schumann, M., Kolbe L. M., Breitner M. H., & Frerichs A., Ed.).Multikonferenz Wirtschaftsinformatik (MKWI) 2010. 399-400. (249.9 KB)
Velamuri, V. K., Bansemir B., Neyer A-K., & Möslein K. M. (2012).  Product service systems as a driver for business model innovation. European Academy of Management (EURAM) Annual Conference 2012.
Velamuri, V. K., Neyer A-K., & Möslein K. M. (2008).  What influences the design of hybrid products? Lessons learned from the preventive health-care industry. 15th International Product Development Management (IPDM) Conference.
Velamuri, V. K. (2009).  Questions for those designing research. (Huff, A. Sigismund, Ed.).Designing research for publication. 314-319.
Velamuri, V. K., Ottacher G., & Möslein K. M. (2010).  Love Gone Awry: A.T. Kearney & EDS (A) & (B).
Velamuri, V. K., Schneckenberg D., Haller J. B. A., & Möslein K. M. (2015).  Exploring the Design Elements of Open Evaluation (accepted for publication). Journal of Strategy and Management.
Velamuri, V. K., Schneckenberg D., Haller J. B. A., & Möslein K. M. (2015).  Open evaluation of new product concepts at the front end of innovation: objectives and contingency factors. R&D Management.
Velamuri, V. K., Bansemir B., Neyer A-K., & Möslein K. M. (2013).  Product Service Systems as a Driver for Business Model Innovation: Lessons Learned from the Manufacturing Industry. International Journal of Innovation Management. 17(1), 1340004-1–25.