]
(2006). Understanding Cross-Cultural Management Interaction: Research into Cultural Standards to Complement Cultural Value Dimensions and Personality Traits.
International Studies of Management & Organization. 36, 38-60.
(2002). Cross-Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive.
10th annual conference of marketing and business strategies for central & eastern Europe, December 5-7.
(2005). The cultural standards research and its implications for multinational team management: Experiences from the German and Austrian Managers.
Southern Management Association Meeting 2005.
(2004). Research on intercultural management interaction: The cultural standard method.
International Conference on Research Methods (organized by the Research Method Division of the AoM and ISEOR) 2004.
(2003). Theory and methods in the study of intercultural knowledge and interaction.
Studien des Instituts für den Donauraum und Mitteleuropa, Vol. 4.