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Neyer, A-K., Doll B., & Möslein K. M. (2009).  Mission (im)possible? – Prototyping service innovation. (Gatermann, I., & Fleck M., Ed.).Supporting service innovation through knowledge management: Practical insights and case studies. 143–164.
Neyer, A-K., Doll B., & Huff A. Sigismund (2008).  Discovering innovative answers to compelling questions about service. Professional Development Workshop (PDW), 2008 Annual Meeting of the Academy of Management.