04. Published Conference Proceedings
A Unified Innovation Approach To Emerging Markets: Imperatives To Play And Win The Game. 21st International Product Development Management Conference Proceedings: Innovation through engineering, business & design.(2014).
Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.).(2012).