Found 7 results
Author Title [ Type(Desc)] Year
Filters: Author is Brem, Alexander  [Clear All Filters]
04. Published Conference Proceedings
Agarwal, N., Grottke M., & Brem A. (2015).  Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. Proceedings of the 22nd Innovation and Product Development Conference Proceedings.
Agarwal, N., Grottke M., & Brem A. (2014).  A Unified Innovation Approach To Emerging Markets: Imperatives To Play And Win The Game. 21st International Product Development Management Conference Proceedings: Innovation through engineering, business & design.
Agarwal, N., & Brem A. (2012).  Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.).
07. Book Chapters
Agarwal, N., & Brem A. (In Press).  Frugal and reverse - insights from a German MNC in India and China. Dr. John Ettlie on Globalization of R&D including near-shoring and re-shoring of R&D..