TitleStakeholder Information Systems – rechnergestütztes Beziehungsmarketing
Publication Type06. Project Reports
Year of Publication2004
AuthorsMertens, P., & Stößlein M.
Secondary AuthorsDiller, H.
Secondary TitleMarketinginnovationen erfolgreich gestalten
Pagination83–104
Place PublishedNürnberg
Publication Languageeng
Citation KeyMertens.2004c