TitleSolution Selling: Capabilities for Value Creation and Value Appropriation
Publication Type02. Edited Books and Volumes
Year of Publication2008
AuthorsBonnemeier, S., Ihl C., & Reichwald R.
Secondary TitleINFORMS Marketing Science Conference, 12.-14. Juni 2008
Place PublishedVancouver, Canada
Publication Languageeng
Citation KeyBonnemeier2008a