| Title | A multi-channel customer interaction platform for mass customization – Concept and empirical investigation |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2004 |
| Authors | Reichwald, R., Piller F., & Müller M. |
| Secondary Title | Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004 |
| Place Published | Funchal, Madeira |
| Publication Language | eng |
| Citation Key | Reichwald2004b |