Title | A multi-channel customer interaction platform for mass customization – Concept and empirical investigation |
Publication Type | 02. Edited Books and Volumes |
Year of Publication | 2004 |
Authors | Reichwald, R., Piller F., & Müller M. |
Secondary Title | Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004 |
Place Published | Funchal, Madeira |
Publication Language | eng |
Citation Key | Reichwald2004b |