TitleMass Customization concepts for the E-conomy: Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet
Publication Type04. Conference Papers
Year of Publication2002
AuthorsReichwald, R., Piller F. T., & Möslein K. M.
Conference NameInternational NAISO conference on Information Science Innovations (ISI) 2001 at the American University of Dubai
Conference LocationDubai, United Arab Emirates