TitleMass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
Publication Type04. Published Conference Proceedings
Year of Publication2000
AuthorsReichwald, R., Piller F., & Möslein K. M.
Conference NameThe International ICSC Congress on Intelligent Systems and Applications, ISA 2000
Conference LocationWollongong, Australia