TitleMass Customization concepts for the E-conomy. Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet
Publication Type04. Published Conference Proceedings
Year of Publication2000
AuthorsReichwald, R., Piller F. T., & Möslein K. M.
Conference NameThe International ICSC Congress on Intelligent Systems and Applications (ISA) 2000
PublisherUniversity of Wollongong
Conference LocationWollongong, Australia

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