Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Mass Customization concepts for the E-conomy: Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet
| Title | Mass Customization concepts for the E-conomy: Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet |
| Publication Type | 04. Conference Papers |
| Year of Publication | 2002 |
| Authors | Reichwald, R., Piller, F. T., & Möslein, K. M. |
| Conference Name | International NAISO conference on Information Science Innovations (ISI) 2001 at the American University of Dubai |
| Series Title | Proceedings of the International NAISO conference on Information Science Innovations |
| Conference Location | Dubai, United Arab Emirates |
| Attachment | Size |
|---|---|
| Moeslein_ISI_ISMC_2001_MC_Concepts.pdf | 64.61 KB |