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From mass customization to collaborative customer co-design

TitleFrom mass customization to collaborative customer co-design
Publication Type04. Conference Papers
Year of Publication2004
AuthorsPiller, F. T., Schubert, P., Koch, M., & Möslein, K. M.
Secondary AuthorsReponen, T.
Conference NameEuropean Conference on Information Systems (ECIS) 2004
Series TitleProceedings of the European Conference on Information Systems (ECIS) 2004
Conference LocationTurku, Finland