Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
| Title | Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design |
| Publication Type | 04. Conference Papers |
| Year of Publication | 2003 |
| Authors | Piller, F. T., Koch, M., Möslein, K. M., & Schubert, P. |
| Secondary Authors | Depperu, D. |
| Conference Name | European Academy of Management (EURAM) Annual Conference 2003 |
| Series Title | Proceedings of the 3rd Annual EURAM Conference "Managing Through Variety: The European Style?" |
| Conference Location | Milan, Italy |
| Keywords | conference |
| Attachment | Size |
|---|---|
| Moeslein_EURAM_2003_Managing_High_Variety.pdf | 62.53 KB |