Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Looking for Innovation - Companies stretch beyond comfort zone for eureka moments
| Title | Looking for Innovation - Companies stretch beyond comfort zone for eureka moments |
| Publication Type | 11. Media and More |
| Year of Publication | 2009 |
| Authors | Bessant, J., von Stamm, B., & Möslein, K. M. |
| Newspaper | Wall Street Journal (Business Insight) & MIT Sloan Management Review Online |
| City | New York |
| URL | http://sloanreview.mit.edu/executive-adviser/articles/2009/2/5123/in-search-of-innovation/ |
