TitleInnovation - Exploiting Synergy Potentials between Innovational Relationship Marketing and Relational Innovation Management
Publication Type02. Edited Books and Volumes
Year of Publication2003
AuthorsSchaller, C., Ihl C., Piller F., & Reichwald R.
Secondary Title11th International Colloquium in Relationship Marketing, ICRM 2003, 14.-17. September 2003
Place PublishedCheltenham, UK
Publication Languageeng
Citation KeySchaller2003