Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Hybrid Value Creation as Innovation Strategy: The Case of miAdidas & Samsung's miCoach
| Title | Hybrid Value Creation as Innovation Strategy: The Case of miAdidas & Samsung's miCoach |
| Publication Type | 09. Teaching and Transfer Cases |
| Year of Publication | 2008 |
| Authors | Möslein, K. M., & Velamuri, V. K. |
| Secondary Title | HHL Open School Case |
| Place Published | Leipzig & Nuremberg |
