Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
From economies of scale towards economies of customer interaction: value creation in mass customization based electronic commerce
| Title | From economies of scale towards economies of customer interaction: value creation in mass customization based electronic commerce |
| Publication Type | 04. Conference Papers |
| Year of Publication | 2002 |
| Authors | Piller, F. T., & Möslein, K. M. |
| Conference Name | 15th Bled Electronic Commerce Conference |
| Keywords | conference |
| Attachment | Size |
|---|---|
| Moeslein_Bled_2002_Economies_of_Customer_Interaction.pdf | 85.37 KB |