TitleCustomer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases
Publication Type02. Edited Books and Volumes
Year of Publication2003
AuthorsReichwald, R., & Walcher D.
Secondary Title2nd World Congress on Mass Customization and Personalization, MCPC 2003, 6-8. Oktober 2003
Place PublishedMünchen, Germany
Publication Languageeng
Citation KeyReichwald2003