Cross-Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive

Title	Cross-Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive
Publication Type	04. Conference Papers
Year of Publication	2002
Authors	Fink, G., Kölling, M., & Neyer, A. - K.
Conference Name	10th annual conference of marketing and business strategies for central & eastern Europe, December 5-7
Conference Location	Vienna, Austria
Keywords	conference