|Title||Corporate incubation as a tool to foster business model innovation|
|Publication Type||04. Conference Papers|
|Year of Publication||2015|
|Authors||Roessler, M., & Velamuri V. K.|
|Conference Name||The XXVI ISPIM Conference – Shaping The Frontiers of Innovation Management|
|Conference Location||Budapest, Hungary|
The rising competition in today’s market environment progressively forces incumbents to reconsider their innovation strategies. Given the barriers to business model innovation established corporations face, they increasingly demand for outside-in innovation through integrated networks. This paper uncovers the potential of corporate incubation as an emerging tool to elicit business model innovation by engaging with the more agile and innovative startup environment. By employing an explorative qualitative study, the paper enhances the understanding of the phenomenon and identifies distinct circumstances under which corporate incubation can be considered a tool to elicit business model innovation within incumbents. More precisely, the effective management of the cognitive barrier between incumbents and startups is emphasized to directly affect the outcome of corporate incubation. Accordingly, the paper provides a set of hypotheses and sets out a future research agenda.