Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Co-innovation with Customers: Open Innovation at Adidas Salomon
| Title | Co-innovation with Customers: Open Innovation at Adidas Salomon |
| Publication Type | 04. Conference Papers |
| Year of Publication | 2004 |
| Authors | Piller, F. T., & Möslein, K. M. |
| Conference Name | 24th Annual International Conference of the Strategic Management Society 2004 |
| Conference Location | San Juan, Puerto Rico |
