TitleBusiness Model Innovation Opportunities for the Biopharmaceutical Industry: A Systematic Review
Publication Type03. Journal Papers
Year of Publication2016
AuthorsDowns, J., & Velamuri V. K.
JournalJournal of Commercial Biotechnology
KeywordsBiopharmaceutical, Biotechnology, Business Model, Innovation, Management, Pharmaceutical
Abstract

Research on business model innovation for the biopharmaceutical industry continues to be an area of high global interest due to the combination of industry innovation challenges and global macroeconomic pressures. Through the use of a systematic literature review this research explores academic literature published from 1976 to 2013 that has addressed business model relevant factors and dynamics in the biopharmaceutical industry. 305 relevant publications were identified, analyzed, and inductively categorized based on their similarity of their conversations into twelve categories. The author finds that opportunities for business model innovation in the biopharmaceutical industry lie in five key areas: External Orientation, Learning Capabilities, Cluster Participation, Qualified Business Management Team and Organization Controls. This research provides not only insight into opportunities for business model innovation specific to this industry but also can be used independently as a valuable reference tool for similar research.