The Relationship of Quality, Customer Satisfaction and Involvement in the Context of Mass Customization Offerings

Title	{The Relationship of Quality, Customer Satisfaction and Involvement in the Context of Mass Customization Offerings}
Publication Type	02. Edited Books and Volumes
Year of Publication	2006
Authors	Reichwald, R., Müller, M., & Piller, F.
Conference Name	Joint Conference International Mass Customization Meeting 2006 (IMCM´06): "Customer Interaction and Customer Integration" & International Conference on Economic, Technical and Organisational Aspects of Product Configuration Systems (PETO´06), "How to Buil
Conference Location	Hamburg, Germany