Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Productivity in mass customization : Impacts of interaction channel and customer to customer interaction
| Title | {Productivity in mass customization : Impacts of interaction channel and customer to customer interaction} |
| Publication Type | 03. Journal Papers |
| Year of Publication | 2011 |
| Authors | Habicht, H., Thallmaier, S., & Straß burger, S. |
| Journal | MCPC |
| Pagination | 1–13 |
