Under the slogan: “Human Practice, Digital Ecologies, Our Future.” the 14th international Conference on Wirtschaftsinformatik took place in Siegen from 24th to 27th of February. Martin Schymanietz and Matthias Förster from WI1 contributed the research fields “IT Management and Strategy” and “Business Models and Digital Entrepreneurship”. With the presentation of their papers “A Frugal Support Structure for New Software Implementations in SMEs” and “Understanding the Role of Data for Innovating Business Models. A System Dynamics Perspective” they took an active part in the scientific discourse, and exchanged ideas and thoughts on the development of frugal support structures for software implementation and the role of data for innovating business models.