Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
| Title | {Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2002 |
| Authors | Piller, F., Moeslein, K., & Reichwald, R. |
| Conference Name | International NAISO conference on Information Science Innovations, ISI 2001, 17.-21. März 2002 |
| Conference Location | Dubai, UAE |
