Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Managing Strategic Alliances Through a Community-Enabled Balanced Scorecard: The Case of Merck Ltd., Thailand
| Title | {Managing Strategic Alliances Through a Community-Enabled Balanced Scorecard: The Case of Merck Ltd., Thailand} |
| Publication Type | 03. Journal Papers |
| Year of Publication | 2010 |
| Authors | Hansen, E. G., Sextl, M., & Reichwald, R. |
| Journal | Business Strategy and the Environment |
| Pagination | S. 387–399 |
