Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Leveraging customer interaction to improve the bottom line of Mass Customization concepts in the field of complex consumer goods
| Title | {Leveraging customer interaction to improve the bottom line of Mass Customization concepts in the field of complex consumer goods} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2002 |
| Authors | Reichwald, R., Piller, F., & Stotko, C. |
| Conference Name | Third International NAISO Symposium on Engineering of Intelligent Systems, EIS 2002, 24.-27. September 2002 |
| Conference Location | Malaga, Spain |
