Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
The International MC Case Study Initiative: A cross-case comparison
| Title | {The International MC Case Study Initiative: A cross-case comparison} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2005 |
| Authors | Moser, K., Piller, F., & Reichwald, R. |
| Conference Name | World Conference on Mass Customization, Personalization, and Co-Creation (MCPC), 12. September 2005 |
| Conference Location | Hong Kong, China |
