Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
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90403 Nürnberg
Tel: +49 (0) 911 5302-284
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The Customer as a Co-Designer: Capabilities of the Consumer Research Lab: 1st Draft, No. 1-1.3.1
| Title | {The Customer as a Co-Designer: Capabilities of the Consumer Research Lab: 1st Draft, No. 1-1.3.1} |
| Publication Type | 06. Project Reports |
| Year of Publication | 2005 |
| Authors | Reichwald, R., Müller, M., Bullinger, A. C., & Piller, F. |
