Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Collaboration in CRM - potentials and challenges of an individualization based approach
| Title | {Collaboration in CRM - potentials and challenges of an individualization based approach} |
| Publication Type | 07. Book Chapters |
| Year of Publication | 2003 |
| Authors | Schaller, C., Piller, F., & Reichwald, R. |
| Secondary Authors | Kracklauer, A., Mills, Q., & Seifert, D. |
| Book Title | Collaborative Customer Relationship Management. Taking CRM to the Next Level |
| Pagination | S. 109––132 |
| City | Berlin |
